Root & Rudder provides hands-on product leadership across the full product lifecycle, helping aviation companies turn complex operational problems into products and workflows that actually work.
With deep experience in aviation processes, I specialize in complex operational and lifecycle workflows—including aircraft maintenance and management, flight operations, crew management, and the systems and integrations that connect them. I work alongside product, technology, and operational teams to uncover the root problem, define what the product actually needs to do, and translate real-world workflows into clear product strategy and requirements.
From discovery and prioritization through development, launch, and continuous improvement, Root & Rudder helps ensure products are built around the people who use them, the operations they support, and the problems they’re meant to solve.

Amanda Siefring
Founder & product consultant
Remote consulting • Based in Washington state, USA • Working with aviation teams worldwide
15+ years across aviation, technology, product, and operations.
Start a Conversationamanda@rootandrudder.co