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Root & Rudder

PRODUCT CONSULTING, LLC.

Find the cause. Set the course. Guide the product.

Root & Rudder provides hands-on product leadership across the full product lifecycle, helping aviation companies turn complex operational problems into products and workflows that actually work.

With deep experience in aviation processes, I specialize in complex operational and lifecycle workflows—including aircraft maintenance and management, flight operations, crew management, and the systems and integrations that connect them. I work alongside product, technology, and operational teams to uncover the root problem, define what the product actually needs to do, and translate real-world workflows into clear product strategy and requirements.

From discovery and prioritization through development, launch, and continuous improvement, Root & Rudder helps ensure products are built around the people who use them, the operations they support, and the problems they’re meant to solve.

Amanda Siefring

Amanda Siefring

Founder & product consultant

Remote consulting • Based in Washington state, USA • Working with aviation teams worldwide

15+ years across aviation, technology, product, and operations.

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